Retail CPG (Consumer Packaged Goods)


Client: BrightFresh Microgreens

BrightFresh Microgreens emphasizes retail marketing strategies aimed at direct consumer engagement. Notable projects included:

Brand and Logo Development: Designed the BrightFresh brand identity, including logo creation, to establish a cohesive and recognizable visual presence in the market.

Retail POS (Point of Sale) Marketing:

  • Designed innovative packaging and labeling solutions to effectively showcase BrightFresh’s microgreens, catering to both end consumers and distributors.

  • Developed engaging recipe cards to inspire customers with versatile microgreen applications, enhancing product appeal.

  • Created dynamic display cases to optimize in-store visibility and drive sales.

Retail Marketing Campaigns:

  • Designed and executed cohesive promotional materials, including social media posts, flyers, and coupons, to enhance customer engagement and brand recognition.

Retail Product Launch Initiatives: Provided comprehensive support for the introduction of BrightFresh’s retail CPG products, ensuring consistent messaging across all marketing channels.

Branding

Social Media

Retail Marketing