B2B - F&B Food Service
Business: Premium Perishable Food Ingredients (Fresh Origins)
Fresh Origins specializes in providing premium ingredients to the foodservice industry. My key contributions included:
Brand Development: Built and enforced branding as industry leading premium farm; building loyal customers, operators and chefs.
Strategic Content Development: Designed and executed promotional materials, such as flyers and calendars, to highlight Fresh Origins’ offerings, including microgreens and edible flowers, tailored for wholesale distributors like Sysco.
Catalog Management: Created comprehensive supply lists to ensure seamless communication with foodservice partners and streamline product accessibility.
High-End Product Line Development
In addition to Fresh Origins’ core brand, I spearheaded marketing initiatives for their luxury line of specialty products, including shelf-stable premium ingredients: Herb Crystals, Flower Crystals, and Fruit Crystals. Key efforts included:
Brand Differentiation: Developed a unique brand identity to distinguish the high-end product line from Fresh Origins’ main offerings, ensuring alignment with upscale market expectations.
Visual Storytelling: Curated visuals that conveyed sophistication and exclusivity, reinforcing the premium positioning of the brand.